The Big Oz Extended Family

Tony Osborne (The late Big Oz) This, in some part, is his fault. Big Oz passed on the gene, the bug, the thing… He started an Agency in the 70’s, built some more through the 80’s and 90’s and like all Oz’s headed to the coast in the noughties. Long lunches, mentoring, sharing and respect. We hope we can continue the tradition at Big Oz.

Anthony Osborne (Middle Oz) Anthony extracted himself from the big smoke after many years with big clients on big projects.  A transition to tourism during his sea-change has ignited a passion for destination development, interpretive design, experience development and a return to consumer insight driven solutions. The years of advertising and communications, including a ‘pre-internet’ advertising agency cadetship, gives clients a unique perspective and proven solutions for local challenges.

Megan Luhrs (Mrs Oz)

Founder of Zoe.O The label and Zoe.O Design.
Plenty of time with multinational advertising agencies (where she met Middle Oz). Experienced in all the comms disciplines and organically creative. Megan has an intimate understanding of small business with her time spent in-between design jobs spent running a start -up fashion label.

Mat Osborne (Little Oz) Passionate about stories and film and their power to convert. Mat has made a career out of delivering films that inform, engage and inspire, films that work. Advertising, TV, Doco’s… Mat and his Film Agency are enabling the creation of meaningful content for leading brands including Bank Of Melbourne, RMIT, Mercer, Salesforce, DocuSign, University of Melbourne and First State Super.

Andrew McLean (Nearly as old as Big Oz would be) Andy’s skills have been honed at top end of town agencies like JWT, DDB, DMB&B and Clemenger. As Head of Art at DMB&B he contributed to their creative reputation on brands Telstra, Mars, and Uncle Ben’s. Andy is a veteran of agency land with superb strategic thinking and an obsession with walking miles to catch a fish.

Ben Hale (Not an Oz) Ben is a communication and marketing strategist with 20 years experience in traditional media, 10 years in digital strategy and 7 years in social media. He like the whole Big Oz team mix priceless strategic experience with a strong, insight driven, creative approach to challenges. Ben has a cupboard full of awards and other secret stuff. He now lives on the Sunshine Coast with his young family and still can’t say no to the challenges that Middle Oz throws him.

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